If you have a website, you may have heard of SEO or search engine optimization. These terms refer to strategies that are used to help websites rank better on search engine results pages (also known as SERPs), making them easier to find through online searches. . Although SEO is part of online marketing, it is related to almost every aspect of the website and has an impact on the user experience. In the complex world of SEO, many details must be kept in mind at all times, and the Internet provides a lot of information on this topic. Unfortunately, the changing nature of SEO makes some practices outdated or even unacceptable over time. Here are the up-to-date SEO “don’ts and dos” to consider when developing an online strategy so you can remain as the best SEO company in Malaysia:
Dos
- Long-tail keywords
The keywords are essential for good SEO. Including specific keywords in web content, our goal is to get the content ranking of these keywords. If you go to keywords, you must comply with two specific criteria: high relevance and low competition. These types of keywords are known as long-tailed keywords. The keyword Longtail contains more words. As a result, these keywords clarify the search goal and reduce competition. Then, instead of directing keywords like “book”, try “which book is the best for adults.”
- Utilise analytical tools to assess the performance
You must first choose the keywords you want to rank for before you begin generating content. Keyword evaluation is a good approach to help you make this selection. We like Hubspot, although Alexa, Moz, and Marketo are also viable options. Our recommendation is to rank terms that are connected to your business yet have a low complexity score, indicating that fewer organisations or websites are fighting for them. We propose that you undertake keyword evaluation over time, even though after you begin generating the content, to discover which keywords require more attention.
- Generate meta descriptions and title tags
The meta description and page title are extremely important parts of your website’s content. Clickable are title tags that appear in search engine results thus play an important part in search engine optimization. According to Google, “The title is essential for allowing users to quickly see the content of the result and why it is relevant to their query. The main information usually determines which result to click on, so using high-quality titles on your pages is very important.” A search engine like Google usually displays the first 5060 characters of the title. Your title should attract users, and including your target keywords is one way.
- Emphasize on local search
Stay one step ahead of your competitors by focusing on local search, especially if you are a company that provides local services. If you adopt an SEO strategy that focuses more on localization when users search your service area, your position in the mobile search results is more likely to appear.
You can check out some of our local SEO tips in this blog post. By implementing various optimization techniques, such as creating citations, verifying your “Google My Business” page, and optimizing your website for geo-targeted keywords, you can ensure that your local SEO is in a leading position.
Don’ts
- Having tricks
There are hardly any techniques you haven’t thought of before. The algorithm has a specific goal to discover, detect and eliminate these movements. So, using cunning is definitely not smart for you, even if they are “secret”. Your little tricks may work for a while, but in the long run, they will be recognized. Google updates its algorithms every day, so you won’t be able to return to the top positions in the search engines shortly before your website is penalized. Some common techniques for marketers include invisible text, stolen or repeated content, keyword stuffing, article rotation, and doorway pages.
- Stuff keywords
You want to include at least a few keywords in your content to improve your chances of ranking on Google. But don’t go too far. If you pack each paragraph with one keyword after another, Google won’t respond amiably. Keyword stuffing involves overusing keywords to try to get higher rankings. This strategy is a black hat SEO strategy because it violates Google’s guidelines: avoid its use. If you want Google to rank your website, integrate your keywords organically into your content.
- Plagiarise
First, let us dispel an old SEO myth. We found that copying your own content doesn’t seem to hurt your SEO; it doesn’t help either. However, copying other people’s content does not seem to be the case. As search engines become more and more intelligent, they tend to prefer original content, thereby pushing down the ranking of non-original content. Copying a small amount of content will not do any harm, but copying and pasting large sections may have an impact. This is different from syndicated content, which is viewed by a third-party website that hosts the blog posts you publish on their website. If done correctly, this can help increase conversion rates because you can reach your audience. If you decide to distribute your content, please make sure you understand how to distribute it securely by selecting only high-authority sites and using methods that ensure certification. To completely avoid potential content syndication issues, you can consider writing a guest blog, or do what we do and only focus on creating original content.
- Using voice search
Written search is giving way to voice search. By 2020, it is expected that 50 per cent of inquiries will be conducted via speech and 30 per cent will be conducted without the use of a screen. Last year, 60 per cent of cellphone users used voice search for the first time. Voice commands are used more frequently than you would think, so you can stay on top of industry trends. Although voice search is not new, it is quickly becoming a habit for many individuals. Bear that in mind as well as tailor your site to your intended market’s requirements. They almost certainly require and use voice search on a daily basis.
